Following the adage that simplicity is the keynote of all true elegance Luisa Kelsey creates considered collections which reflect a sense of ease.

The brand is built on the principles of timelessness and uncompromising quality, inspired by founder Luisa’s vision of versatile warm-weather clothes that will never date.

The label celebrates the universal yet quintessentially English appeal of a beautifully-cut shirt dress and a hand-woven Panama hat. Both iconic items radiate uncomplicated, understated cool, allowing the wearer to feel at once assured and at ease.

Proudly made in England but born to travel, this is a curated wardrobe perfect for any destination. It will carry you through the events of the British Summer Season to balmy foreign shores beyond.

Filling the gap for enduring summer styles to treasure for years to come, there is nothing more here than you need, nothing less than you would want.

“My sister and I spent many happy summers visiting my aunt in the south of France. Year on year, we struggled to find clothes versatile enough to take us from beach to bar. We wanted gauzy but not sheer fabrics, tailoring that flattered but wasn’t stiff, a hat to shield from the midday sun but still look chic. My conviction that quality and functionality are crucial to great style has only strengthened with time: it forms the foundation for my designs. When something is simple but well-made, that’s all you need.”

Luisa Kelsey, Founder

Style that Transcends Trends

Enabling women to buy less but buy better. This guiding principle is key to the Luisa Kelsey design philosophy. Only the most luxurious fabrics form the brand’s signature shirt dresses, with the softest cotton, Broderie Anglaise, woven stripes and natural viscose creating understated clothes that transcend trends. Luisa Kelsey’s versatile collections are to be cherished and re-worn.

Celebrating Craftsmanship around the Globe

Luisa Kelsey is committed to nurturing craft and skill. Working in partnership with artisans in Ecuador, each Luisa Kelsey hat is hand-woven using time-honoured techniques and the straw fibres from the leaves of the Paja Toquilla plant – before being hand-finished in England. Luisa’s little black book of makers extends from Ecuador to France – where she sources her delicate shell buttons – and Italy, where a family-run mill creates exquisite fabrics for the brand in bespoke colours.

Championing English Heritage & Supporting British Manufacturing

Championing English heritage, Luisa Kelsey designs weave together tradition with modernity to create an effortless sense of elegance. The label’s dresses are manufactured and hand-finished at a small studio in England, supporting British manufacturing and harnessing home-grown talent wherever possible.

A Sustainable Approach

As well as partnering with the fairest manufacturers, sourcing the finest materials and supporting artisans, Luisa Kelsey produces small runs and uses end-of-line fabrics to help reduce unnecessary waste. All Luisa Kelsey packaging is recyclable and reusable, including beautiful keepsake boxes to protect your clothes and branded drawstring cotton dust bags to ensure longevity. Acknowledging its ongoing commitment to sustainability, the brand recently received the Environmental Social Governance (ESG) Mark accreditation.

Spitfire Spirit

The Luisa Kelsey brand logo, a Spitfire, is symbolic of its English heritage. A British design classic (which pioneering women piloted), the Spitfire signifies craftsmanship, freedom, and grace. It adorns all Luisa Kelsey packaging, including the Spitfire Tote Bag – proceeds from which have supported various charities, such as Home-Start, Place2Be and #FeedNHS: providing a meaningful way for shoppers to give back.

“One of my earliest memories is of a beautiful dress that my always-elegant grandmother gave me, made from softest seersucker with a pale blue and white stripe. I kept it for years, understanding even then that not all dresses are created equal. I want women wearing my designs to feel how I felt wearing that cherished dress – confident, relaxed, completely themselves.”

Luisa Kelsey, Founder